So what is GenM?

GenM is a powerful collective of brands, retailers and manufacturers. And we are proud to be a partner.

There are 15.5 million menopausal women in the UK, and 1 billion globally, in a life transition that can last up to 15 years.

Yet, as found in GenM’s Invisibility Report, their needs are underserved and overlooked, and they feel invisible.

The menopause impacts every woman and is a life transition can last up to 15 years. 48 signs equals 48 reasons and opportunities to deliver a better lived experience to you our customer.

GenM - home of the MTick.

So what do we mean by ‘menopause friendly’?

The MTick empowers women by making it easier to shop menopause-friendly products with confidence.

Every MTick product must complete a robust application process, with provision of evidence to demonstrate how it eases, relieves, and supports any of the 48 symptoms and signs, empowering women with choice to manage her menopause, her way.

So what are the 48 signs?

No two women’s menopause is exactly the same, but most will experience at least one of 48 signs at some point – during perimenopause, menopause, or post-menopause meaning we have the correct products to support you.

WE ARE ONE OF THE MANY GAME CHANGING BRANDS THIS OVERLOOKED AUDIENCE DESERVES!

Together, let’s join the dots, make menopause more visible, and empower women everywhere by bringing trust and credibility to the menopause marketplace, so YOU can control your menopause your way.